Metamorphosis: transforming brands one at a time
Kamps Propane
Today, people are on information overload and you need to reach them wherever they prefer to get their information. One place is tried and true. Their mailbox. Everyone loves to see what came in the mail and one proven way to inform customers (and potential ones) is to send them a customized informational newsletter. Newsletters are a great way to accomplish several objectives and a cost-effective marketing tool. e-Newsletters also are a cost-effective way to land your message directly into your customers' inbox.
Are your customers raving about you on social media? Could there be negative ratings or reviews that need to be addressed? Share your great stories — and engage on social media to help turn potential customers into loyal ones. My Social Butterfly offers convenient, turn-key social media management making it easy for you to reach customers and potential ones. People look for businesses on social media and with billions of monthly social media users you don't want to miss out on customers. Today, every business needs a consistent social media presence.
Running a holiday sale or weekly special? Have news or a new product or service announcement? You definitely want to promote it to get customers excited about getting a sweet deal. Keeping in touch with customers via their mailbox, email or online, keeps customers engaged.
Have you opened a new location, redesigned your show room, or added a new product or service? Don't keep it to yourself! Share it with your customers — however they prefer to access their information.
A Spring and Fall customer newsletter campaign promoted Equal Pay plan that resulted in 380 new members, generated year-round cash flow and a Negative Accounts Receivable. Other objectives included educating customers regarding important hurricane and other safety related topics. A Fall Fill promotion added 11 additional delivery loads to their bottom line.
In addition to traditional marketing services, My Social Butterfly provides website and social media management services. Mailed customized oversized promotional post cards in intervals to a targeted prospect list that resulted in 24 new customers the first week, and on average, gained five new customers with 1000 gallon propane tanks and a new commercial construction sites accounts.
Direct mail promotional post card campaign dropped in intervals to a targeted prospect list that resulted on average, in 6 new customers per week at one location and 15 new customers per week at second location. Mailed 700 personal letters to select customers offering them a Free Premium Price Cap program that resulted in 140 participants.
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